Know Your Audience
Identify your target audience
Think about who you would like to attend your event. Identify those who are most likely to come – perhaps those who have attended previous events, special interest groups, people who go to other similar events or attend the event venue for other reasons. This can make it easier to promote the event to them in an appropriate way. Consider how people get to know about events in the area? What do they read? Where do they shop or socialise? Remember you can’t hope to appeal to and attract everybody.